viralshooter

The Ridiculous Engineering Of Chat

LongScience & TechnologyPublished Oct 2, 2026

Views

1M

Likes

17K

Speed /h

8K

+24h

+133K

Views over time

Last 7 days of our snapshots.

From the YouTube record

Fields of the video as the YouTube API returns them.

Published
Oct 2, 2026, 12:51 PM
Duration
17:52
Category
Science & Technology
Audio language
English (en)
Title language
English (en)
Captions
No
Definition
HD
Format
2D
License
Standard YouTube
Licensed content
Yes
Embeddable
Yes
Made for kids
No
Age-restricted
No
Paid promotion
No
Public stats
Yes

Topics

  • Technology

Title and description in 1 languages

  • English

Tags (5)

  • enrico tartarotti
  • enrico
  • tartarotti
  • enritarta
  • tech

Description

Try Granola with one month free: https://www.granola.ai/?via=enrico-tartarotti -------- I'm building Flask, the best video collaboration tool I've ever used: https://www.flask.do Instagram: https://www.instagram.com/enritarta/ Follow me on X: https://x.com/EnriTarta If you're a brand trying to reach tech founders, C-suites, designers, engineers and tech professionals, you can reach out for sponsorships and collaborations at: enrico@rakugomedia.com -------- Every chat app you use looks exactly the same: bubbles on the left, bubbles on the right, a box at the bottom. But every tiny difference between them was designed to change how you talk. Two blue ticks caused so much backlash that WhatsApp had to add a switch 10 days later, and the way that switch works is the whole point. The Enter key is the reason emails look like emails and texts look like texts. You only ever use Instagram DMs to send reels, you can't forward a WhatsApp message to 20 people, and a 16-year-old will never plan a Minecraft build on Slack. Each of those was decided by someone. And the chat bubble everyone on earth uses every day started as one Apple engineer's sketch, so we got him on a call. Keywords: chat apps, messaging design, UX design, product design, read receipts, WhatsApp, iMessage, Slack, Discord, Instagram DMs, Facebook Messenger, WeChat, Figma, Uber, iChat, chat bubbles, typing indicator, Jakob's Law, tech psychology, behind the product 🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the tech products you use everyday -------- Written by Enrico Tartarotti and Andrej Andonov Produced by Enrico Tartarotti and Bartek Malinowski Editing by Seequence P.S. If you've made it this far, welcome to the inner circle 😎! Let me know you're part of the crew by typing "k"Show all

Try Granola with one month free: https://www.granola.ai/?via=enrico-tartarotti -------- I'm building Flask, the best video collaboration tool I've ever used: https://www.flask.do Instagram: https://www.instagram.com/enritarta/ Follow me on X: https://x.com/EnriTarta If you're a brand trying to reach tech founders, C-suites, designers, engineers and tech professionals, you can reach out for sponsorships and collaborations at: enrico@rakugomedia.com -------- Every chat app you use looks exactly the same: bubbles on the left, bubbles on the right, a box at the bottom. But every tiny difference between them was designed to change how you talk. Two blue ticks caused so much backlash that WhatsApp had to add a switch 10 days later, and the way that switch works is the whole point. The Enter key is the reason emails look like emails and texts look like texts. You only ever use Instagram DMs to send reels, you can't forward a WhatsApp message to 20 people, and a 16-year-old will never plan a Minecraft build on Slack. Each of those was decided by someone. And the chat bubble everyone on earth uses every day started as one Apple engineer's sketch, so we got him on a call. Keywords: chat apps, messaging design, UX design, product design, read receipts, WhatsApp, iMessage, Slack, Discord, Instagram DMs, Facebook Messenger, WeChat, Figma, Uber, iChat, chat bubbles, typing indicator, Jakob's Law, tech psychology, behind the product 🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the tech products you use everyday -------- Written by Enrico Tartarotti and Andrej Andonov Produced by Enrico Tartarotti and Bartek Malinowski Editing by Seequence P.S. If you've made it this far, welcome to the inner circle 😎! Let me know you're part of the crew by typing "k"

◆ Calculated by viralshooter · all other figures from the YouTube API